WE ARE the long con


The Long Con is located in Berkeley, California.

We are a furniture and homegoods company focused on creating quality goods and contemporary heirlooms.

Our products live gracefully in the home, becoming more beautiful over time. We are invested in working with the absolute best materials and values, letting them shine through our products,.

The Long Con, a result of a life spent making, was founded in 2017

We are committed to seeking the best possible answers at the highest quality.


+ the many hands +



We are now proudly members of Bay Area Made, a group of like-minded businesses based in the San Francisco Bay Area.


Rafi Ajl


After 22 winters on the east coast, Rafi Ajl made his escape. Following a love of all that is wild, he settled into Northern California, where he has made his home and practice.

Rafi has been making and taking apart things as long as he can remember. His aesthetic sense has been cultivated over a lifetime, learning to sew first from his artist mother, broadening to creating everything from landscapes to bicycles to furniture to tea houses.

Rafi has always sought to express place and presence through design. You’ll find a carefully-studied ruggedness alive in his work, informed by mountains, coastlines, and his eternal sense of awe of the natural world.

The Long Con strives to bring a sense of wonder to where we spend our days; to bring the extraordinary home.


+ some kind of miracle +